Reaction to Marketing Myopita

CASTAÃ'EDA, LEONARD G.MARKMAAugust 11, 2012 ------------------------------------------------- RECTION PAPER TO MARKETING nearsightedness Theodore Levitts stress on the customers needs, as opposed to the reduceing on the product, or the production method, called for a more than-needed re-evaluation of where a gravels focus should lie. It was a relevant call, as indicated by the bestseller status it seemed to gravel achieved in the Harvard Business Review. A plan survey of reactions to the endeavor, however, showed that Levitt seemed to support belaboured his acid ad nauseam when a more(prenominal) elliptic article would have sufficed. He in like manner hold his examples for the most part to the industrial sector, when a sermon of other sectors, such(prenominal) as the servicing sector, might have showed (or disproved) the look normal applicability of what Levitt proposed. In his retrospective commentary, he complained slightly the marketing mania that seemed to have been developed as a pass on of the ideas the proposed.

As a sort of disclaimer, Levitt overly said that he mean market Myopia to be a manifesto, and non as an outline or a prescription, although the reader, when maiden battle with the 50-year old text, usually strings the impression that by his woof of words, his essay was intended to be the solution companies should adopt in tramp to stave tally obsolescence. Another paper alike illustrious that applying Levitts lessons also resulted in a new-fashioned marketing myopia because of its focus on customers and neglecting stakeholders. I must(prenominal) note, however, that reprimand is so oftentimes easier in retrospect, and it is possible that we elicit merely see the flaws but because we have learned so much since then from others who have taught and refined Levitts sign message. -------------------------------------------- [ 1 ]. Brown, Stephen, Reconsidering the Classics: Reader reply to Marketing Myopia, journal of Marketing Management, 2005 [ 2 ]. Smith, N. Craig, et. Al. The New...If you want to get a full essay, line of battle it on our website: Ordercustompaper.com

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