Evaluation and Comparison of Two Super Bowling Ads Puppy Love by Essay

Evaluation and Comparison of Two Super Bowling Ads Puppy Love by Budweiser Beer - Essay Example This research will begin with the statement that the ad titled â€Å"Puppy Love† has been rated second in the â€Å"10 most effective commercials† among the ads broadcast during the Super Bowl 2014. The clip of the ad narrates the story of a runaway pup that befriends a Clydesdale horse and a strong bonding develops between them. The main theme of the ad is the â€Å"connection animals share† and their love for one another and is part of the production company, Bud Light’s innovative campaign titled â€Å"The Perfect Beer for Whatever Happens†. The researcher states that the puppy’s mischief during his stay makes his owner handover him to a new adopter, who takes away the puppy in his car and the puppy calls out to the horses grazing on the meadow. The Clydesdale horse chases the car and the other horses appear before the car, blocking its path. The puppy walks away with the horses, its master pets him and finally, he returns to the company o f his favorite horse. The present research has identified that Budweiser is a pale lager beer, introduced into the market in 1876 and is a popular brand in the US with high rates of selling in other 80 markets across the world. The target audience for the ad is people in the range of 20 to 60 years, including both genders. The ad’s story will appeal to the target audience and the short but interesting clip has good visuals and music that will grab and retain the viewers’ attention.