Organisational structure The familiarity deals directly with the customer category. i. e all over 800 cust acers across India. Currently they hold no distributor or principal network to cater the lesser and long suit coat orders from customers. They completely have 20 Sales Executives which be split sphere wise as follows: westward watt east atomic number 99 SOUTH SOUTH get married NORTH SE SE SE SE SE SE SE SE SE SE SE SE SE SE SE SE SE SE SE SE SE SE SE SE SE SE SE SE SE SE SE SE SE SE SE SE SE SE SE SE They have a team of 12 personel for the customer service in one location serving all the 800 customers. Geographic localise According to the research conducted by the marketing research team the companys geographic focus is as follows: REGIONS | | west | 39%| NORTH | 28%| SOUTH | 22%| easterly | 13%| more f ocus is given to the west locality where the hoggish revenue executives are also 6 in nos., the second focus is on north after that on south followed by east.
roadway Marketing Strategy Yes, the company should provide a dealers/ distributors network for the small or medium products and customer coz, the company right forthwith has nly few gross revenue executive and a hand in spacious of service staff by which the customers are not happy. If a network of dealers/ distributors are provided this wont be the case and thence and the distributors/ dealers can take care of the small products and customers, where as the gross sales executives can focus on! getting business from the great clients. Number of distributors/ dealers should be appointed as follows: REGIONS | No. Distributors | WEST | 40 | NORTH | 35| SOUTH | 30| eastmost | 20| According to the geographic focus the distributors have been persistent coz, more the geographic cover more the distributors needed. Sales meet Plan and Geography Focus The sales team consists of 20 sales executives based in different...If you want to get a full essay, order it on our website: OrderCustomPaper.com
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