Tiffany Strategic Analysis - Wheleen & SWOT

I.EXTERNAL ENVIRONMENT A. Societal Environment 1. Economy - Low-negative growth in economy/financial grocery stores (T) - rock-bottom discretionary disbursement on goods that are, or are sensed to be, luxuries (T) - Unsettled regional/global conflicts e.g. military and/or terrorist activities (T) - vague economic conditions in Japan (T) - Global competition (T) - sweeping market for broad(prenominal) quality cut diamonds will put up tenaciousness of supply and pricing (O) - Soft employment market (T) - wager September 11th recession/reduced tourism (T) - accession in 2-income families (O) - Number of families w/ ho mappinghold incomes all over $100,000 to grow by 20% (O) - Low cost manufacturing afield - China, Brazil (O) - High discretionary income of muck up- thriveers through credit press use (O) 2. Technology - increase availability of Internet (O) - Increased use of E-Commerce (O) - wise QAD & MFG/PRO software to salt away real-time data (O) 2. Politi cal-Legal - Increase in free handle (O/T) - Chinas social status to WTO (O) - WTO - World Trade Organization (O/T) - valuate benefits associated w/ ETI (O) - regimen rules/regulations (O/T) 4. Socio- Cultural - Growth of seniors market-over 80 one thousand million baby boomers in U.

S (O) - handle boomers nidused on luxury, travel, and vacant (O) - Trend young males 18-34 marrying later(prenominal); participate in espousal/baby registry (O) - more than women entering workforce (O) - Matures, by 2015, 15% of population (O) - 60 million Generation Y consumers - bridal market boom (O) - bridal market boom (O) - Gen X and Gen Y focus on fashionable, tren! dy items (O) - Trend in high-end luxury brands desire by Chinese (O) - Consumer purchasing personnel and preferences (O/T) - Increase or frequency of tourist travel (O) B. parturiency Environment 1. Threat of New Entrants: LOW Market matureness 2.Bargaining Power of Buyers: LOW Consumers 3. Threat of Substitute... If you want to get a in effect(p) essay, order it on our website: OrderCustomPaper.com

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