Eurostar: Marketing Campaign

Marketing Eurostar London, January 2004 Introduction Eurostar is a fast aim service started operating from 1994, which think directly 3 main(prenominal) European cities, London, genus Paris and smashing of Belgium via the Channel tunnel. With the opening of the unfermented UK fast tenor on 28 September 2003 the speedy voyage judgment of convictions piss up been reduced by 20 proceedings. The fastest London-Paris journey time is immediately 2 time of days 35 minutes, London-Brussels 2 hours 20 minutes and London-Lille 1 hour 40 minutes. Eurostar runs up to 14 function to Paris and get to Brussels everyday. In addition, up to nine trains stop at Lille in northern France, and up to intravenous feeding go stop at Calais Frethun en route .Also, 14 trains invite daily at the entrepot at Ashford International, which serves as the important passenger gateway from Kent. There are direct daily work from Waterloo and Ashford to the gates of Disneyland Resort Paris and, during the winter pass season, Eurostar operates dickens services every week from Waterloo and Ashford to Moutiers and Bourg St Maurice in the French Alps. The assemble of the new fast line was the main crusade for develop a new merchandise programme. Fly with Eurostar is the new guideword of the company, showing the new market strategy of the brand.

Brand Performance Eurostar has build a strong brand since now with high levels of sentience and favourability. A recent research has shown that 45% of the population in UK already knew about Eurostar. Award-winning and advertizing campaigns have contributed to master the put of high awareness and actualization from the consumers. Sales data shows an change order of magnitude tension in gross revenue of rail tickets. Eurostar sells over seven-spot million train tickets severally year for trips through the channel. Since 1994, Eurostar has naturalize itself as the leading toter to Paris and Brussels and... If you fate to get a dependable essay, order it on our website: Ordercustompaper.com

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